Pink October and Breast Cancer in Brazil - Revista Brasileira de Ginecologia e Obstetrícia

Editorial

Pink October and Breast Cancer in Brazil

Rev Bras Ginecol Obstet. 2021;43(10):725-727

DOI: 10.1055/s-0041-1739451

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The National Cancer Institute of the Brazilian Ministry of Health has launched this October, as it has been done since 2010, the Pink October campaign. Since 1990, this campaign has been performed worldwide annually, when there is extensive dissemination through the media, social events and educational programs which aims to alert women and society about the importance of prevention and early diagnosis of breast cancer. There is also an important participation of medical societies and health professionals.

Excluding non-melanoma skin tumors, breast cancer is the tumor that most affects the Brazilian female population and represents ∼24.5% of all types of diagnosed neoplasms. In Brazil, in the 2020–2022 triennium, the estimated incidence is around 66,280 new cases of breast cancer per year, which represents a rate of 61.61 cases/100,000 women. In 2019, 18,068 deaths from breast cancer were recorded, being the leading cause of death from cancer among women.

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